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The Team

The world is a better place because we believe in the power of our dreams. Here at Firefly, we are family, and we ensure our creative energies, warmth and laughter transfer to our work. All of us carry the same passion for Firefly and have a uniform vision to see Firefly grow. Our mission is constant: to spread smiles.

The creative, closet poetess, crafting queen, and fan of all things sparkly, beautiful, and colorful.


Varah holds a background in design from the prestigious Indus Valley School of Art and Architecture. She has over eighteen years of experience crafting and creating with paper, in addition to years of professional experience training, teaching, and working with communities. Her design sense is a mix of quirky and whimsy, and her personality reflects in her work, predominantly through Firefly. She loves creating and finds crafting a therapeutic process.

Varah advocates for welfare and societal betterment by working with causes which impact communities. She has been privileged to have worked with numerous names over the years. By bridging communities with art and craft, she is popular with her efforts as The Crafters Guild, having worked with over 1300 brands and craft based ventures through exhibitions, pop ups, market places, show cases, and curated opportunities.

Having worked in an educational institution, Varah also has a strong relationship with youth and their commitment toward social responsibility. She has in fact played role as a patron and has closely worked on innumerable projects to reflect the same ethos and community spirit. Varah has contributed to placing Pakistan on the international craft map by being Prima Marketing Inc's first Art Educator from Pakistan (that, too donning a dupatta).

Varah also has an ever lasting obsession with attractive packaging, pretty stationery, thunder showers, the sea, and the moon. She loves spending time at The Willow (The happy place and Firefly's Home), reading, and of course exploring new things to make and do.

Manager, Operations and Production, Craftsman, and Undercover Superhero

Muhammad Hamza is the backbone of Firefly as you see it today. Whether it is the perfection found in  your bespoke frame, or your timely order delivery for a zipper. By professional qualifications, Hamza holds a Bachelors of Arts in Computer Sciences. He ensures everything functions as it should, and does not rest til the job's done right. Hamza has a driven and dedicated work ethic -- which keeps him from resting til he finishes what he sets his mind to.

Hamza is also a skilled craftsman. The finesse, quality, and immaculate detailing in his work is inspiring, and makes us want to love him even more. He's our brother, and one of the kindest souls you could come across. There is probably no task Hamza cannot do, and we certainly can't function without him!

Hamza loves a little style, and enjoys attention to detail. He's also our guy when it comes to procurement, vendor management, stockists, and out sourced production. We love visits with him to varying markets and neighborhoods to pick out the best of the best when it comes to accenting, or assembling Firefly products.

He's our lead when it comes to ensuring all external projects are delivered on point. A bulk of production is also under Hamza for corporate orders and giveaways in addition to key decision making for overall running at Firefly and its projects.

Hamza has a love for exploring new cuisine, playing basketball, and watching DIY videos of all things amazing. He invests spare time as a Sunshine Warrior -- working selflessly toward Smile Sunshine projects.