While a good majority of products are handcrafted in studio at Firefly, Firefly has over the years garnered attention with its meticulous bespoke gifts. These keepsakes are crafted laboriously by hand over hours which may stretch across days or even weeks til they're complete. The materials used are generally imported or of international quality. All hand crafted items are unique, no two are created the same. Each handmade order is prepared on request considering the occasion, individual, and celebration it is intended for.
The Creative Hands Varah, the Creative Director who produces the handmade line of keepsakes at Firefly holds a background in design from the prestigious Indus Valley School of Art and Architecture. Her work is synonymous with Paper Crafts in Pakistan. Having numerous craft classes, workshops and creative studio classes under her belt, she works passionately with paper and ink. She is also Prima Marketing, Inc's first Art Educator for Pakistan (2014). Her work is a story of whimsy elements, fragile and frail things, a touch of chaos and color, and a bit of sparkle and fairy dust. This bit of magic is the essence of beautiful and bespoke keepsakes at Firefly for over a decade.